NAME IT, FRAME IT, DEVELOP IT
Lula Virtual Receptionist
Name It, Frame It
Logo Development
Collateral
Website
When “Project Magenta” was offered to us, we were so intrigued we couldn’t wait to hear the details. Was it Top Secret? Is this going to get us on some government watch list? Almost as exciting, we were an integral part of a new brand launch for a Virtual Receptionist company!
The Jist
Client X, involved for many years in the call service game, wanted to spin off and create a Virtual Receptionist company.
Task
They needed the works: Name, Logo Development, Brand Copy, Collateral and Web. The kicker — we had two weeks to get ‘er done!
Execution
The first step in branding: name it. Once we offered up names, the decision to go feminine, bold and confident was unanimous. Although there was no Lula at the company, the name recommended itself because it was short, sweet and poetic.
The second step, frame it:
Brand Identity
Lula
Brand Promise
High-touch, personalized customer service that supports you and helps your business grow.
Brand Essence
Indispensable customer care
Value Proposition
You’re all in on your business. We get that passion, because it matches ours. That’s why Lula is a natural choice to support your business.
At Lula, our team of virtual receptionists becomes an extension of your team, supporting your daily activities with a dedicated group of polished professionals. They know your brand, your people and the unique characteristics of your business.
Whether you work from an office or remotely, Lula supports you with personalized, high-touch service, so no call goes unanswered, no opportunity goes missing and your business operates as if you were there around the clock.
And … finally, the fun stuff: the look and the execution. Check it out!
DIMENSIONAL DIRECT MAILER
John Deere
“For Sale”
B2B Direct Response Mail
Client-provided list
Product announcement
Letter, Brochure, Reply Envelope and Landing Page
Bold! Ballsy? Hats off to our client at John Deere willing to test this dimensional mailer against a more traditional postcard mailer.
The Jist
John Deere got ahold of a mailing list of a companies that own their competitors backhoes.
Task
The tractor/backhoe industry is traditionally very brand loyal. These new J-Series backhoes were more advanced and feature rich than the industry had seen previously – we were tasked with finding a way to break through the brand loyalty and invite these owners (of the second best backhoes) to test drive a John Deere.
Execution
Calling these owners out for owning the “second best” backhoe on the market was bold enough, but to include a “For Sale” sign. Mind blowing! How many “For Sale” signs were posted in backhoe windows across the country is hard to tell? But the results spoke for themselves – our client called on us again, this time challenging us to create another campaign for JD test drives delivered directly to the owners worksite.
